The Opportunity and Risks for Consumer Startups in a Social Distancing World — A Framework for Consumer Attention.

Introducing a Rocks, Sand, and Water Framework for Attention

Social distancing has pulverized offline rocks, creating a window of opportunity for consumer startups.

Grab this moment, but look for opportunities to degrade gracefully into a sand or water experience.

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Sarah Tavel

Sarah Tavel

native new yorker, SF-resident. general partner @benchmark. formerly product @Pinterest. originally blogging at www.adventurista.com.