Five Lessons from Scaling Pinterest

I was involved with Pinterest from 5 employees through 650. Here’s what I learned.

When you’re scaling quickly, you get a lot right, but you inevitably get some things wrong. The best companies — like Pinterest — are the ones that learn from those mistakes and adjust quickly.

  1. They inevitably request power-user features — features that increase the complexity of your product for everyone but only get used by a minority of users.

Not wanting things to change

The best companies over time realize that in order to endure, they need to disrupt themselves.

Building power user features

If you build every feature your users ask for, you’ll end up with a very small, highly engaged user base.

See the next Five Lessons here.

native new yorker, SF-resident. general partner @benchmark. formerly product @Pinterest. originally blogging at