Five Lessons from Scaling Pinterest

I was involved with Pinterest from 5 employees through 650. Here’s what I learned.

  1. They’ve gotten used to using the product the way it is, so they don’t want things to change.
  2. They inevitably request power-user features — features that increase the complexity of your product for everyone but only get used by a minority of users.

Not wanting things to change

Building power user features

See the next Five Lessons here.



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Sarah Tavel

native new yorker, SF-resident. general partner @benchmark. formerly product @Pinterest. originally blogging at