AI startups: Sell work, not software

For the past 25 years, application software startups have had a singular focus: increasing company and employee productivity. AI enables a paradigm shift.

Rather than sell software to improve an end-user’s productivity, consider what it would look like to sell the work itself.

When you sell the work, instead of selling a 15% productivity improvement, you sell a 95% improvement. Incumbents are not only advantaged in selling software, they are stuck there. You don’t need to play their game.

Read the full post on my new newsletter here: https://www.sarahtavel.com/p/ai-startups-sell-work-not-software