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A successful framework distills the complex, and in that synthesis, gets to a timeless insight. That’s always my aspiration, to varying degrees of success.

Here’s a running list of frameworks I’ve written on a range of topics.

Recipes to build enduring, mass-market businesses:

  • 10x and Cheaper — What do Airbnb, Amazon, Netflix, Uber, and WhatsApp all have in common? They created a 10x better product and made it cheaper by recasting cost structures of incumbents.
  • Saving people money — Fintech edition for 10x and Cheaper. …


Sarah Tavel

native new yorker, SF-resident. general partner @benchmark. formerly product @Pinterest. originally blogging at www.adventurista.com.

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